A national edition of men's magazine Playboy has hit the news kiosk shelves in Lithuania.
The first issue of a Lithuanian edition of Playboy hit shop shelves on Friday (October 24).
It is the 25th country to launch its own version of the popular men's magazine, Lithuanian chief editor, Liudas Dapkus said.

"We are hoping for the great success, because until now Lithuanian men didn't have such honourable and a well managed men's magazine,"
Dapkus said at the launch party on Thursday (October 23) night.
The first Lithuanian cover girl, business woman Asta Valentaite, said she did not hesitate when asked to pose for the magazine.

"Because Playboy magazine is a new thing in Lithuania, and I am sure this cover will make history," she said.
Ukrainian playmate Darja Astafjeva revealed the first issue of the magazine at the launch party. Her photos have previously been printed in Ukraine's Playboy.

"I was the first girl in Ukraine to pose for Playboy, and today I am especially delighted because my pictures made it into the first Lithuanian edition as well," she said.
The men's magazine costs 9 litas (2.6 euros).
Vilnius resident, Rimvydas said he thought the magazine would become popular.

"I think this magazine will get its readership. Why do you have to read it in Russian or English, when you can do it in Lithuanian? It's wonderful, thanks for the choice," he said.
Another resident, Dovile, said it was not for her.

"They can have Playboy, but I am not going to read it. I read women's magazines. As for Playboy, I don't care whether it exists," she said.
Lithuania is the second Baltic state to get a national edition of the magazine. Playboy has been in print in Estonia since 2007.

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