FOLLOWING reports in the weekend press that Giorgio Armani was looking to expand his hotel empire in London this week, the focus shifts to Italy, where construction for the flagship Armani Hotel Milano is getting underway.

The designer himself is planning to add plenty of signature touches - including the new exterior façade - to the development, located at Via Manzoni 31. The hotel will occupy floors two to eight of the historic building, which was built by architect Enrico A Griffini in 1937.

"I feel a very special involvement in the project for the Armani Hotel Milano as it is located here, in my hometown," Armani says. "Every aspect of the hotel is a reflection of my aesthetic philosophy, and its position, above the Manzoni 31 concept store, will offer my guests the chance to experience a complete Armani lifestyle. I believe the hotel's design will perfectly fit the spirit of Milan as a capital of style, whilst offering a new experience of hospitality within its fashion district."